Branded Livestream Murad Skin Care (Unilever)

Murad used livestream shopping to deliver clinical education of their products through a fun, social experience.

• Livestream shopping series  in partnership with Facebook
• Influencer host with skincare experts guests
• Educational Q&A with the audience
• Games and giveaways to keep viewers tuned in
• Deals to encourage purchase

Results

• 7M views over 3 shows 
• Average 800 comments
  per show
• Sales Insight: If consumer watched over 1 min, 10% add to cart ratio
• (Sales Confidential)